At Havas Media, we invest in media that matters.
We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.
Because we believe that more meaningful media can help build more meaningful brands.
As part of the Regional Enterprise Plan to promote the Midlands as a great place to visit, work, live and study, we focused on remedying technical issues and indexation issues, and highlighted content SEO opportunities on-site. We implemented several fixes, reworked internal navigation and optimised key pages to produce a 601% increase in impressions and a 357% increase in total clicks from 2022-2023.
Commemorating the Centenary of Kenco's establishment in 1923, we utilised Meta, TikTok, and Snapchat, using locally developed assets featuring Irish individuals sharing their most uplifting Irish moments. The campaign served 11,513,000 Impressions, 1,413,288 2” Video Views, 52,628 Lens Shares, View Rate increased by 17.5% and Swipe Up Rate by 10.7%.
To launch the EV3 model, Kia set an objective to create an innovative and standout campaign that embodied the tagline “Everything but Ordinary”.
We executed a full channel approach for this launch campaign, including TV, radio, digital and OOH. To stand out within a highly competitive market, we partnered with Talon to leverage OOH and create an immersive special build that attracted attention, sparked conversation and reinforced the EV3’s innovative design and boldness. The creative featured the Kia EV3 prominently displayed against a vibrant, attention-grabbing backdrop and was located on Wexford Street, one of Dublin’s busiest hubs for both pedestrians and commuters. To amplify the reach of the build, we also had video assets produced that were distributed across various channels.
The overall success of this full channel campaign launch saw the EV3 skyrocket to Ireland's 2nd best-selling EV by January 2025, and positioned Kia as the 2nd best-selling EV brand in Ireland, a position that they have retained ever since.
