At Havas Media, we invest in media that matters.
We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.
Because we believe that more meaningful media can help build more meaningful brands.
The overall objective of this campaign was to introduce Domino’s limited-edition creation, the Crème Egg Cookie, with media goals of swift awareness and fame, while attaining a reach and frequency of 1+ 98%.
Developing the creative platform “OH GOO ON THEN” enabled us to explore innovative visual formats across various media channels, ensuring prominent product placement and reinforcing the creative concept of the Crème Egg goo playfully oozing from the cookie. Nationally, OOH advertising made an immediate impact and reached a wide audience. To engage younger demographics, TikTok and Snapchat, specifically TopFeed and AR lenses, were used for their rapid reach and impact. Additionally, YouTube and In-read were cost-effective ways to expand audience reach swiftly.
With strategic planning and innovative media selection, the product sold out across Ireland in 2 weeks. Snapchat surpassed planned targets by +33%, Meta by +74%, TikTok by +6.4%, VOD by +75% and OOH proved invaluable with 71% liking the ad and over 50% ad recall.
To launch the EV3 model, Kia set an objective to create an innovative and standout campaign that embodied the tagline “Everything but Ordinary”.
We executed a full channel approach for this launch campaign, including TV, radio, digital and OOH. To stand out within a highly competitive market, we partnered with Talon to leverage OOH and create an immersive special build that attracted attention, sparked conversation and reinforced the EV3’s innovative design and boldness. The creative featured the Kia EV3 prominently displayed against a vibrant, attention-grabbing backdrop and was located on Wexford Street, one of Dublin’s busiest hubs for both pedestrians and commuters. To amplify the reach of the build, we also had video assets produced that were distributed across various channels.
The overall success of this full channel campaign launch saw the EV3 skyrocket to Ireland's 2nd best-selling EV by January 2025, and positioned Kia as the 2nd best-selling EV brand in Ireland, a position that they have retained ever since.
With the aim of boosting showroom performance in specific locations, Cash & Carry Kitchen’s goal was to increase business KPIs while positioning the brand for long-term growth through a locally focused and cost-efficient media strategy.
We launched a multi-channel campaign where each media touchpoint was geo-targeted and tailored for the relevant area, driving frequency, visibility and meaningful customer interaction across all platforms.
This campaign drove growth across all business KPIs and brand metrics.
Commemorating the Centenary of Kenco's establishment in 1923, we utilised Meta, TikTok, and Snapchat, using locally developed assets featuring Irish individuals sharing their most uplifting Irish moments. The campaign served 11,513,000 Impressions, 1,413,288 2” Video Views, 52,628 Lens Shares, View Rate increased by 17.5% and Swipe Up Rate by 10.7%.
As part of the Regional Enterprise Plan to promote the Midlands as a great place to visit, work, live and study, we focused on remedying technical issues and indexation issues, and highlighted content SEO opportunities on-site. We implemented several fixes, reworked internal navigation and optimised key pages to produce a 601% increase in impressions and a 357% increase in total clicks from 2022-2023.
