At Havas Media, we invest in media that matters.
We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.
Because we believe that more meaningful media can help build more meaningful brands.
The launch of Kia Niro EV aimed to reposition Kia as the front-runner in electrification and sustainability. The marketing strategy involved three phases across highly indexing social platforms to capture the attention of users at each stage of the consumer decision journey, resulting in strong sales, achieving the 2nd position in Kia’s fleet and overperforming online test bookings by 226%.
As part of the Regional Enterprise Plan to promote the Midlands as a great place to visit, work, live and study, we focused on remedying technical issues and indexation issues, and highlighted content SEO opportunities on-site. We implemented several fixes, reworked internal navigation and optimised key pages to produce a 601% increase in impressions and a 357% increase in total clicks from 2022-2023.
Commemorating the Centenary of Kenco's establishment in 1923, we utilised Meta, TikTok, and Snapchat, using locally developed assets featuring Irish individuals sharing their most uplifting Irish moments. The campaign served 11,513,000 Impressions, 1,413,288 2” Video Views, 52,628 Lens Shares, View Rate increased by 17.5% and Swipe Up Rate by 10.7%.
