Havas Creative
When Birra Moretti wanted to communicate its status as Italy’s No.1 Beer, we created a video series (shot in Italy, of course) focusing on the brand’s story to demonstrate that Birra Moretti is L’Italiana Autentica.
We created the world’s first biscuit insurance policy with Jacob’s Biscuits, made to give people peace of mind and protection from that most common of Christmas crimes: biscuit theft.
To revitalise this great heritage brand, we created a brand platform that celebrates the ambiguities and diverse perspectives of the modern world. Because if you examine anything close enough, including a pint of Murphy’s, you’ll find It’s Not Black & White.
A case study in understanding a brand’s core audience, Buckfast’s only piece of advertising in Ireland ever was a single OOH site that delivered 3,471,800 media/influencer reach in PR value.
For the launch of Triton’s silent showers, we created a TV ad that used silence itself to stand out during the noise of the average commercial break.
