CEO / Havas Creative
Managing Director / Havas Media
Ireland Director / Cicero
Partner / Gate One
We are part of Vivendi, which means we have unparalleled access to entertainment and culture. These are incredibly powerful launch pads from which brands can make a significant cultural impact.
Being part of Vivendi sets us apart from all the other networks. This means we think about culture, not just comms. We believe that brands rightly have a role to play in culture, how they show up in people’s lives and the wider world, how they entertain, inform, and how they make a positive impact on the wider world. This is cultural impact. This is how brands make a meaningful difference to people’s lives.
of people surveyed are tired of brands pretending they want to help society when they just want to make money
think the world is going in the wrong direction, at a global level
believe brands should be doing more to improve and support their personal health and well-being