Havas Digital
The overall objective of this campaign was to introduce Domino’s limited-edition creation, the Crème Egg Cookie, with media goals of swift awareness and fame, while attaining a reach and frequency of 1+ 98%.
Developing the creative platform “OH GOO ON THEN” enabled us to explore innovative visual formats across various media channels, ensuring prominent product placement and reinforcing the creative concept of the Crème Egg goo playfully oozing from the cookie. Nationally, OOH advertising made an immediate impact and reached a wide audience. To engage younger demographics, TikTok and Snapchat, specifically TopFeed and AR lenses, were used for their rapid reach and impact. Additionally, YouTube and In-read were cost-effective ways to expand audience reach swiftly.
With strategic planning and innovative media selection, the product sold out across Ireland in 2 weeks. Snapchat surpassed planned targets by +33%, Meta by +74%, TikTok by +6.4%, VOD by +75% and OOH proved invaluable with 71% liking the ad and over 50% ad recall.
With the aim of boosting showroom performance in specific locations, Cash & Carry Kitchen’s goal was to increase business KPIs while positioning the brand for long-term growth through a locally focused and cost-efficient media strategy.
We launched a multi-channel campaign where each media touchpoint was geo-targeted and tailored for the relevant area, driving frequency, visibility and meaningful customer interaction across all platforms.
This campaign drove growth across all business KPIs and brand metrics.
As part of the Regional Enterprise Plan to promote the Midlands as a great place to visit, work, live and study, we focused on remedying technical issues and indexation issues, and highlighted content SEO opportunities on-site. We implemented several fixes, reworked internal navigation and optimised key pages to produce a 601% increase in impressions and a 357% increase in total clicks from 2022-2023.
Under the “There’s a Club for Everyone” campaign we created a suite of online content for the social element of the launch of Jacob’s Club Chunky. This included a series with comedian Kevin McGahern and behind-the-scenes snippets of the campaign radio ad, achieving double the industry standard for engagement.
We created a campaign for Coors Light that used live weather information to show consumers branded video that was tailored to the weather in their location, driving relevance, engagement and cut-through for the brand across Social, Digital and DOOH.
Tapping into the culture of our audience, we launched the New Era podcast, a first in branded entertainment for Hennessy in Ireland.
