Now in its 17th year, our flagship research study ‘Meaningful Brands’ uncovers how consumers are thinking, feeling, and behaving towards brands – and what brands can do to become more meaningful, resilient, and relevant.
Me-conomy – Where Happiness Exists in the Now
Our latest report surveyed c2,500 Irish participants, and +156k globally, and reveals that:
71%
say they are quick to switch brands if they find a more cost-effective or convenient option
54%
believe private/generic labels offer better value for money than branded products
+35%
of Gen Zers believe the nation is going in the wrong direction
Discover how Irish brands can be more meaningful, resilient and relevant as consumers seek happiness in the now.
